01
Our Vision
Future direction and global growth strategy.
CORPORATE
Board Presentation
Vision | Mission | Brand Values
May 2026
With a sustainable franchise model and an innovative production approach, we follow a growth roadmap that builds trust for investors, pride for employees and value for all stakeholders.
Turkey's Simit Brand
Agenda
02
Our Mission
Core role and operational approach.
03
Concept and Standards Discipline
A consistent Simit Teknesi identity across 50 branches.
04
Win-Win Partnership
Our franchise partnership model.
05
Respect for Human Capital
A culture focused on talent development and merit.
06
Transparent and Local Supply
Ethical partnerships and high-quality raw materials.
07
Hygiene and Technology Legacy
Aksaray production facility and modern standards.
Our Vision
To become a flavor network that leads Turkey’s bakery sector with a sustainable franchise model and innovative production strength, creating trust for investors, pride for employees, value for stakeholders and differentiation through our unique concept.
Our Mission
While producing our traditional flavors with modern standards, we deliver a profitable model for franchise partners, a growth-focused environment for employees, ethical collaboration for suppliers and the same high-quality guest experience in every branch without compromising our signature concept or service identity.
Our Brand Values
Core principles that protect our corporate integrity, align operations under one shared standard and sustain the same experience in every branch.
Concept and Standards DisciplineWin-Win PartnershipRespect for Human CapitalTransparent and Local SupplyHygiene and Technology Legacy
Our Corporate Principles
Concept and Standards Discipline
Across all 50 branches, we treat Simit Teknesi integrity as a non-negotiable rule, from visual architecture to service presentation details.
- One concept discipline across 50 branches
- Consistent inter-branch operational standards
- Brand integrity driven control approach
Win-Win Partnership
We see franchise owners not as dealers but as strategic business partners. We grow profitability and brand reputation together.
- Strategic partnership model
- Profitability-focused growth
- Shared ownership of brand reputation
Respect for Human Capital
We position our people as the most valuable brand ambassadors and build a work climate based on training, merit and well-being.
- Employees positioned as brand ambassadors
- Continuous development through training programs
- Merit-based and healthy work environment
Transparent and Local Supply
Honesty and continuity are essential in raw material supply. We build ethical partnerships prioritizing local production and high quality.
- Honesty and continuity as core principles
- Mutual trust in supplier relationships
- Local production and quality priority
Hygiene and Technology Legacy
We combine high hygiene standards at our modern Aksaray facility with traditional recipes and deliver this confidence to every branch.
- Modern facility established in 2020
- High hygiene standard
- Traditional recipes + contemporary production infrastructure
Hygiene and Technology Legacy
At our modern facility established in 2020 in Aksaray Organized Industrial Zone, we combine high hygiene standards with traditional recipes and safely deliver this quality to every branch.
50
Branches
2020
Facility Launch Year
Aksaray
Organized Industrial Zone
High
Hygiene Standard
Simit Teknesi
Human Resources
If you would like to work with us, you can apply through the form below.